Who We Are
Established in 2006, Citrus Talent is now Pakistan’s leading talent agency, having managed talent for over 5,000+ ad campaigns. The agency’s first success in talent management for a Walls Cornetto campaign gained widespread recognition, followed by major endorsements with brands like Telenor, Coca Cola and Mobilink. This early success positioned Citrus Talent as a trailblazer in the talent management industry.
Citrus has played a pivotal role in launching the careers of numerous Pakistani celebrities by introducing them through TV commercials, including the likes of Aiza Khan, Feroze Khan, Hamza Ali Abbasi, Sana Jawed, Sara Khan, Sohai Ali Abro, Syra Yousuf to name a few. The agency remains committed to discovering new talent nationwide with offices in Karachi and Lahore. Its rigorous, unbiased selection process, led by the CEO, has introduced stars like Ameer Gilani, Iqra Aziz, Khushhal Khan, Komal Meer, Muneeb Butt, Nimra Khan, Ramsha Khan and many more.
ABOUT THE CEO
Fahad Hussain founded Citrus Talent as a one-man operation, handling everything from discovering and training talent to auditioning, building portfolios and pitching them to clients. His efforts introduced fresh, well-groomed talent from humble backgrounds, reshaping perceptions of the media industry as a respectable profession.
As Pakistan’s senior-most wardrobe stylist since 2003, Fahad elevated the role of professional styling in TV commercials, with over 1,000 projects to his credit. In 2018, he shifted his full focus to talent management, having discovered almost every other young face on television today. Driven by results, Fahad maintains a no-nonsense, professional approach, separating his personal life from his business.
Our Mission
At Citrus Talent, we are dedicated to discovering and nurturing exceptional talent across Pakistan, bridging creativity and opportunity through innovative talent management. Our mission is to shape the stars of tomorrow, elevate brands with the perfect faces, and continue to pioneer the Advertising and entertainment industry with integrity, inclusivity, and passion.
Our Goal
Our goal is to remain Pakistan’s leading talent agency by continuously scouting and promoting diverse talent nationwide, expanding our collaborations with top global brands, and creating opportunities that shape the future of entertainment. We aim to elevate new stars and provide unmatched representation while maintaining a rigorous, fair, and unbiased selection process.
We’re a Talent Management Agency
Photography
Our photography services capture the essence of talent with a professional approach that highlights versatility, style, and personality, creating standout portfolios and campaign visuals.
Videography
Our videography team produces high-quality videos in the form of video auditions, storyboard casting and promotional videos for brands.
Makeup and Styling
Our expert makeup artist and stylist ensure that the talent looks their best, enhancing their natural features and aligning with the creative vision of each campaign, setting a new standard in commercial aesthetics.
Celebrity Management
We offer comprehensive celebrity management services, handling endorsements, appearances, and collaborations with professionalism and seamless coordination, ensuring optimal results for both talent and brands.
Talent Management
Our talent management services are tailored to nurture emerging talent and guide them through every step of their career, from portfolio development to securing major brand deals, and shaping the stars of tomorrow.
Our Team is The Difference.
Our Chemistry is The Spark.
